What is GTM Gravity?
GTM Gravity™ is the force that pulls the right buyers toward your business, makes outbound more effective and efficient, and gives you a repeatable path to scale. It forms when four conditions are met: Market Clarity, Grounded Strategy, Experience Mass, and RevOps Activation.
It’s also Lytdryv’s signature framework for building revenue systems. Startups use it to move from chaos to clarity and create early GTM momentum. Established businesses use it to accelerate growth and scale with systems-led GTM.
1. Market Clarity
Know your market, the buyers who matter, and the jobs they hire your product or service to do. Align on ICP, develop dynamic PMF, and gather evidence so GTM choices reflect reality. Select the primary motion that fits your stage and document how it creates demand, captures it, and converts it.
2. Grounded Strategy
Turn clarity into a modern GTM plan that is buyer led, inbound-first, and systems minded. Define a simple Revenue Architecture that shows how pipeline is created, advanced, and expanded. This foundation sets the stage for forward progress.
3. Experience Mass
We also call it inbound gravity. It’s about creating channel-native experiences that resonate with your prospects. Build the cumulative weight of proof, useful content, and consistent product and service touchpoints that pull buyers toward you. Treat every interaction as a chance to add credibility and reduce friction. Layer outbound for velocity to amplify what’s working so demand compounds across channels.
4. RevOps Activation
Stand up the operating system for growth with CRM, lifecycle stages, scoring, routing, and reporting that leaders trust. Codify playbooks so marketing, sales, and success execute the same moves the same way every time. Orchestrate the stack, from HubSpot and Clay to your site and data layer, so signals flow and feedback loops close. The output is inbound traffic control that sends the right buyers to the right landing zones and proves impact in the numbers.
